You’ve learned how to design a stunning value proposition using the proven examples of successful entrepreneurs and inspired business thinkers.
If you’re like me, however, you’ve probably spent hour after hour inside your office, turning every little word in your value prop statement to make it shine.
Now, wouldn’t it be nice to find out what actually sticks with your audience and what doesn’t, before you invest even more into it?
One thing I’ve learned by studying them is that the bigger and more complicated you make it testing your value proposition, the less likely it is anyone will help point you in the right direction.
So to get you started, here are 7 super simple ways to quickly test your value proposition in social media.
1. LinkedIn Value Proposition
Your LinkedIn headline is visible in LinkedIn’s search results pages, in the “profiles others have watched”, in group discussions, and more.
By adding your value proposition to your headline along side a call to action in your profile summary, you could easily measure variations in number of profile views and contact requests, using LinkedIn’s built-in stats.
2. Twitter Bio Value Proposition Statement
Add your value proposition to your Twitter bio. Start engaging with prospective customers or users on Twitter. Now, did you get more followers, requests? Since the Twitter bio is limited to 160 characters, the high-level pitch template might be a good choice.
3. Tweet Your Value Proposition Statement
Simply tweet your 140-character value proposition, using a clear call to action and, of course, respect for your fellow tweeters. What are the feedback, number of clicks, conversations? Measure and adjust.
4. Blog Your Value Proposition Statement
Blog posts are excellent for testing your problem and solution hypothesis. In doing so you’d use a high-level value proposition for the headline and more detailed version for the head and copy. Further, you’d add your blog post to Hacker News, Reddit etc. or experiment with guest posts depending on where your customer segment lives.
Make sure to make the permalink generic so that you can adjust the headline based on feedback; unique visitors, page views, bounce rate, and more importantly, conversations. Use comments to get feedback from customers. See more under landing page value propositions..
5. Landing page value propositions
Worth a post on its own there is an array of advice for properly doing landing page testing. But you don’t need to make it rocket science.
Set up a simple landing page, using WordPress or Twitter bootstrap templates, or tune your existing site to make sure it clearly communicates your value proposition alongside a call to action. Look up Google Analytics or locate a split testing service such as Unbounce.com to test for different variations of your value proposition copy.
6. E-mail your Value Proposition
E-mail is not only a powerful tool for testing your value proposition, but also for actually delivering it. Here, your high-level value proposition goes in the subject field and your longer version in the body. Target your customer with validated learning in mind, and measure accordingly.
7. Pick up the phone!
Just dial up. Now.
Beware vanity metrics
The beauty of testing your value proposition in online and social media is that it allows for quick feedback, quantitative as well as qualitative.
But beware vanity metrics. Unique visitors, page views, likes or followers don’t necessarily tell you if you’re on the right track or not.
Rather, use these techniques to start a conversation and drive actionable metrics that help prove the viability of your business model.
Let’s chat on Twitter.