Six Essential Startup Decks

by Tor on February 5, 2010

Among the great many startup 101s’ that are out there, it can be hard to separate the wheat from the chaff. Here is an overview of some of the most useful startup decks that I have taken notes of. Pre-Launch Pitch Deck makes a great example of a startup pitch. For more on pitching  it is definitively worth looking into Pitching Hacks: How to pitch investors from Nivi and Naval at VentureHacks (PDF and free sample) to be used in companion with Dave McClure’s Startup Viagra: How to Pitch a VC.


Mint Founder Institute Accounting, this time by Mint founder Aaron Patzer, is a must read on how to draw your business case together and getting the numbers right.


Startup Metrics for Pirates by Dave McClure is the nuts and bolts of how to formalize traction and accountable metrics for your startup, including methods from the Lean Startup.


No One Cares About Your Stupid Little Startup by Xobni founder Matt Brezina takes us through its phases and tactics for building critical mass.


The Lean Startup methodology by Eric Ries combines the best from the agile development paradigm with Steven Blank’s Customer Development methodology (which might as well have been included) into a low-burn startup methodology.


Drop the business plan?! The Business Model Canvas by Alex Osterwalder, is an one-slide template and systematic approach to analyze, brainstorm and sketch out your business model. If you are not familiar with the framework you might want to start with the Business Model Generation book, the lean startup business model pattern and Steve Blank’s post on how to process it.


There are many useful pitch decks and no such list goes without mentioning Guy Kawasaki’s The Art of the Start and Garage’s Perfecting your Pitch. And I will definitely read SEO Moz’s Venture Capital Process again.

Now, you might have the most perfectly executed pitch deck, but not many will care about it if they don’t get past your high-level value proposition. So make sure that you check out these 7 proven templates designed to help you create a clear, compelling value proposition in minutes.

Do you know about other great pitch decks or perhaps you have created on yourself? I would love to know about them.

You should follow me on Twitter here.

{ 14 comments… read them below or add one }

Nathan Beckord February 6, 2010 at 2:11 am

Good list, thanks for compiling. Was that first Mint deck actually used? (seems I read somewhere it was for a b-school class project). Either way it’s crisp and clear, and I’ve been using it as a guide for a pitch deck I’m working on. Nathan


playoutintelligence February 6, 2010 at 7:10 pm

I use the “Business Model Generation” book by Alexander Osterwalder on a daily basis to communicate business models, partnership models, and revenue/cost structures. It’s really essential to me.


Debashish Brahma September 1, 2010 at 11:10 am

Ohh ! You have great Blog.
Lot to know from you.
With Warm Regards.


oren February 14, 2011 at 6:50 pm

I have posted a deck that we raised 1.2M with in 8 days. Previously, the concept could not raise any capital. the deck is here,


tor December 9, 2011 at 8:31 pm

Thx for sharing Oren, and sorry for the laaate answer. Btw, love your book – I’ve used it on several occasions.


Satya December 8, 2011 at 8:19 pm

This post has my mantra for my recent pitch! thank you!!!


tor December 8, 2011 at 10:31 pm

Hi Satya. Happy to hear that. Feel free to share your pitch :-)


Sean Wycliffe June 18, 2012 at 7:19 pm

Thanks so much for sharing all of these! I’m definitely going to use elements of these in my startup’s next pitch deck.


tor June 18, 2012 at 11:08 pm

Glad that you find it useful. You might also enjoy this post on writing value propositions:

Looking forward to see more to Dealflicks :)


Sean Murphy October 9, 2012 at 6:20 pm

Lean Startup News should link to they have moved it to the main page from a subdomain


tor October 9, 2012 at 7:19 pm

Updated. Thanks Sean.


J. Skyler Fernandes July 14, 2013 at 9:16 pm

I recently created a few resources for entrepreneurs, hope this helps:

The “Best” Startup Pitch Deck & How to Present to Angels / VCs:

Top 10 Lies Entrepreneurs Tell Investors:

Financial Model For Raising Capital:


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