7 WordPress Themes for Launching your Minimum Viable Product

by tor on September 16, 2010

By leveraging the web in creation of rapid prototypes for testing business model assumptions, and using customer feedback to develop them, companies will be able to advance in its’ search for a repeatable business model and reduce risk in new-product introduction.

In creation of such rapid prototypes the Minimum Viable Product (MVP) idea is key. Neverthless, open source platforms such as WordPress are key enablers to the Lean Startup. As my previous post on 9 Minimum Viable Product WordPress Themes received pretty good interest among aspiring enterpreneurs,  I decided to share some more recent WordPress themes that can help you in quickly launching your minimum viable product.

Inspire, a clean-cut theme from the rockstars at Woothemes. The theme leverages a clear value proposition and call-to-action alongside usable design.

Inspire by Woothemes

SaaS Web App. This one I liked so much that I kept it in my browser tab for days. The makers knows all about sizing and positioning elements for increased conversion. The Plans & Pricing is simply right-out-the-box.

Apz, also by Woothemes, is a simple theme aimed at iPhone application developers. Simple and landing page-ish, perfect for that Minimum Viable Product version zero-point-something.

Apz by WooThemes

Coming Soon is a dead-simple landing page theme. Change the picture and do some copywriting, and you’ll be up and running.

SaaS Web App II is based on the same ideas as the SaaS Web App above, but with some modifications. Myself, I like the 1-2-3 description at the bottom.

AppPress by ChimeraThemes, has crafted a promising framework. AppPress really makes use of call to actions and conversion mechanisms as well as a good pricing page.

Fullside is AppPress’ brother theme, having some different design options. Have a look at the 37 Signals inspired decleration module at the bottom of the page. Get ready for ramping your conversion funnel.

What I love about WordPress is its take on simplicity and modularity. It allows you to do rapid testing of features, design and value propositions, and easily integrate third party forms and survey modules for getting customer feedback critical to customer development.

Going forward I would really want to see one Lean Startup-specific theme that leverages the back-end dashboard with consumer-focused metrics for testing business model hypothesis.

Business Model Canvas Tool for WordPress

You should follow me on Twitter here.

{ 31 comments… read them below or add one }

Dave P September 16, 2010 at 1:21 pm

Hi Tor,

Great Article and a nice selection of themes. Like you, I’m really partial to Saas Web App, but there doesn’t seem to be any way at all to actually buy/download this theme from WorryFreeLabs.

Any ideas?


Tor September 16, 2010 at 1:53 pm
Feyyaz September 16, 2010 at 1:28 pm


Just when I read the title I thought about INSPIRE, great post! :) The SaaS II Link is wrong though. And where can I get the SaaS I theme, is Worry Free Labs even selling this?


Tor September 16, 2010 at 2:10 pm

Thanks for letting me know about the broken link. Weird, I had to shorten it in order to make it work.

Both themes should be available through Themeforest.net:
Please find SaaS I at http://bit.ly/SaaSnoI and SaaS II at http://bit.ly/SaaSII.

Otherwise let me know =)


wes September 16, 2010 at 3:49 pm

This is what I needed two weeks ago…. how does one know to search for “minimum viable product” templates? Now I know. THanks


Jo Dean September 16, 2010 at 4:19 pm

Wow those are indeed some really cool themes. Wow.



Anton Johansson September 17, 2010 at 12:39 pm

A totally awesome follow-up post for this incredible useful list would be the same list, but with a analyze of the conversion of ‘em. “Which templates had the best conversion rates?”

Anyway, just an idea. Thx for a great post!


Tor September 17, 2010 at 1:23 pm

Thanks Anton. I think that this is a great idea, especially if copy and value propositions are the same for each theme. Keep me posted :-)


StartMetrics September 17, 2010 at 5:01 pm

Hey Tor:
Awesome post. It inspired me to share (ahead of schedule) some info on a new service we’re building to provide some of the lean startup metrics you mention, designed specifically for SaaS products.

We’re looking for folks interested in beta testing and providing customer development feedback here: StartMetrics.
I’d especially like to get your feedback.

Plus, I think it’s fitting that we’re using one of the themes you listed. Took just a few hours to get the basic design up and running, which gives us more time to work on our MVP :)

Thanks again for the great info.


Tor September 19, 2010 at 5:18 pm

Hi Aaron. Thnx. Happy to provide some feedback. I have signed up for a beta. Keep me posted.


Paginas web Guatemala September 17, 2010 at 10:46 pm

Good themes for launch apps… Thanks for sharing the information :)


Editoor September 20, 2010 at 12:07 pm

Great Article Tor – the concept of MVP and using a quick luanch and the community is great. Something we think our visitors will enjoy so we have linked through at http://www.wireandmedia.com/launching-products-online-with-an-eye-on-design/


Dave Gallant September 22, 2010 at 6:03 pm

Great article…
I recently picked up the SaaS II theme, and am a fan as well.

- Dave


Webmaster Resources September 25, 2010 at 1:43 pm

I am using Fullside in one of my projects, and that theme is really awesome…


Dev October 1, 2010 at 8:18 pm

Nice collections, but none of the themes seem to be IE 6 compatible. Any suggestions?


webbyra goteborg March 28, 2011 at 1:41 pm

Thx for this! Just what I was looking for. Its hard to find good wordpress themes where i can sell my appz at.


Vimal May 20, 2011 at 9:48 pm

I like this collection! Seeing the Inspire theme inspired me :D


Kr.Kristen November 25, 2011 at 6:27 am

I like this collection!
LeoTechnosoft developed its own SaaS framework called “SaaS Tenant™”…. this is also new…


Siya February 7, 2012 at 11:25 am

Thanks very much for share your story with us. Your work is phenomenal, wonderful


Chris Hollister February 7, 2012 at 7:08 pm

Thanks for posting. This is exactly what I was looking for.


Hindi February 8, 2012 at 8:55 am

Thanks very much for share your story with us. Your work is phenomenal, wonderful


Jesse February 13, 2012 at 4:29 pm

Your link to the SaaS-I theme is incorrect – you link to the HTML version of the theme, not the Wordpress version. I ended up going in circles because of this… But thanks for the recommendations!


tor February 13, 2012 at 4:38 pm

Hi Jesse. Thanks for the update. Should now be fixed.


Anees March 12, 2012 at 1:10 pm

Hi Tor,
Nice post. Inspire, Apz and coming soon are stunning. The guys at woothemes are doing a wonderful job. :)


tor March 12, 2012 at 2:59 pm

Thx for your note, Anees. WooThemes are great.


Customer Service March 13, 2012 at 12:06 am

You need to take part in a contest for one of the finest sites on the net. I’m going to recommend this site!


tor May 12, 2012 at 6:15 pm

Thanks for your kind words. I appreciate it :)


Ben September 21, 2012 at 11:21 am

Hi Tor,

Great post, thanks! This is something I have been searching for, but it is quite difficult to get the right look/feel – I have actually tried two other themes and neither lived up to the demo, it was just too cumbersome to make the changes. Changing like this can get to be an expensive habit both in terms of money AND time…….

Did you actually test-drive theme setup / check out the documentation? I think that this is a pretty essential aspect, as well as the look and feel



Larry December 13, 2012 at 5:47 pm

Really I impressed Tor.


Majid Bukhari December 14, 2012 at 6:21 pm

Inspire is really impressive and fit for a mobile app.


tor December 14, 2012 at 6:27 pm

Thanks for sharing, Majid. I also think it is time to update this list soon.


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