Minimum Viable Blog: What Blogging Taught Me About Startups

This blog was started in late 2009 after several attempts at blogging. Every time I'd configure the LAMP stack, source a the perfect Wordpress theme, and then, fine tune its look-and-feel. Being completely locked-in on the technicalities, however, I never got to write any actual content. Consequently, there was no room for feedback and my motivation stalled. It was a vicious cycle.

So in 2010 I figured it was time to go quick-and-dirty. I had to break with the cycle; forget about that stunning domain name, forget about database design, forget about adding yet another feature. Instead, I'd just publish that first post, watch what happens, and start collecting that feedback.

Without going into that content is king thing, it has been more of a learning path and understanding the real value of interacting with real audiences. Nonetheless, one year later I'm still using standard WordPress.com hosting and theme, and subscriptions are growing.

Now, if you swap the word blog for product in the short story above, you will notice that the pattern has a thing or two in common with startup methodologies – the very thing I have been ranting about the past year.

Launching a "Minimum Viable Blog" did not only enable me to measure visitors, clicks or subscription metrics. It enabled me to test and validate value propositions with real people.

Initially, I had this plan on writing about digital strategies - an idea grounded in a recurring problem I had experienced through consulting: existing strategy frameworks were not adapted to the web. First, however, I couldn’t resist scratching my own itch as an aspiring entrepreneur. So I decided to write a short piece on trade-offs between deliberation and creativity. Fortunate enough, I was soon having Skype calls with inspired voices of the tech scene. I had discovered early adopters who encouraged me to continue down that road.

This motivated me to revisit shelved ideas about early-stage business models and methodologies of integrating marketing and software development. Since, I have learned about customer development, lean startups, minimum viable products, pivots, product/market fit, among others, which I brought into teaching at Centre for entrepreneurship at the University of Oslo. From theory to practice and back, I expect to give such topics a real try this year.

So far I have studied, taught, worked for and ranted about tech startups, but have yet to go all in. Going forward I will share here my pursuits in search of product/market fit for my new Internet software startup (more to come).

A special thanks to all subscribers for following me in 2010.

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