in inside a lean startup

How To Use Your Blog To Document Business Model Assumptions

In a previous post about minimum viable blogging I briefly discussed how a blog might transform into a potential product. I learned from several entrepreneurs and bloggers that they have had similar experiences.

So today I'm launching a small experiment taking this idea one step further. Here is how I'll use this blog to document our own business model hypothesis.

Business Model Customer Development

Simple structure of the business model testing scheme

As a part of some recent changes to this blog (moved to own domain), I have added a new structure that follows the Business Model Canvas.

This means that all posts will be categorized with one or more of the 9 business model blocks; customer segmentation, value proposition/product offering, distribution channel, customer relationship/demand creation, revenue models, cost structure, key activities, key partners, and partner development.

For subjects regarding external and competitive hypothesis I've added Strategy as an additional category. To this I attend to use Lean Startup and Customer Development techniques to develop our problem/solution hypothesis.

Why use a blog to test business model hypothesis

Why would I do this? First of all, I hope to share lessons learned in documenting business model hypothesis in the context of a digital startup. Posts will be living examples of how to do or not to do this.

Second, by documenting such hypothesis we'll be able to measure our own progress and decisions, and at the same time receive valuable feedback from fellow entrepreneurs as your self.

Third, by watching the emergence of methodologies such as Lean Startup and Customer Development, I believe that the social web has given breed to an academic sub-culture. I hope to contribute to such research in the field of entrepreneurial management.

For an example, we'd be able to see at what frequency which business model blocks are tested and if we'd need any additional blocks other than what the framework covers today.

"Speed Wins"

One major challenge though lies with broadcasting own ideas just about ready for any competitor to pick it up. However, as I do believe in the startup methods I here cover, "speed wins" is the winning argument.

Transparently documenting business model assumptions and receiving feedback from potential users would in principle be a source of advantage.

I hope to give fellow entrepreneurs a sense of what went wrong, what went right, and how to to better document business model hypothesis for their own business.

Update: Make sure to check out the Business Model Press WordPress plugin to begin "business model blogging".

  1. Learning by doing, improving by sharing.

    Great initiative to blog the development of your start-up. I strongly support the idea of narrating ones work when possible. There are too many companies and people who believe sharing equals giving away business secrets. Most of us make things happen because others have the courage and initiative to provide feedback.

    Sharing is the new caring.

    Looking forward to follow your project as it progresses.

  2. Thank you for your kind words Vegard. Business ideas grow on trees, good execution don’t 🙂 That is also what I’m trying to do here. Look forward to hearing from you again.

  3. It’s a great idea! It will help us follow up de execution process of the business model generation and prove viability in every single step of our start up development.


  4. Wow, I spent an hour reading your blogs. I was thinking of doing the exact same thing. Blog out my business model and marketing strategies and document the feedback to channel next steps. Thanks for the 4:00am good reads!