You already know that getting your value proposition right is critical to your business model. You can have the best features, the most perfectly executed presentation, the most stunning price, but no one will ever know of it if they don’t get past your high-level value proposition.
But how do you craft such a pitch?
Continuously looking to perfect your value proposition you'd consult lengthy articles only to find that there's a jungle of advise out there. What you need is applicable examples from entrepreneurs and investors who have successfully given and taken thousands of pitches, right?
So I've put together 7 proven templates that are designed to help you create a clear, compelling value proposition in minutes.
#1 Geoff Moore's Value Positioning Statement
Probably the most popularized - in his seminal book Crossing the Chasm - Geoff Moore suggests a specific template for outlining your value positioning. In addition to the first part below, Moore also introduces a second statement focused on competitive positioning.
For ____________ (target customer)
who ____________ (statement of the need or opportunity)
our (product/service name) is ____________ (product category)
that (statement of benefit) ____________ .
For non-technical marketers
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