Hello, and welcome to my home on the web. My name is Tor Grønsund. This is me at 5 years old on pop's IBM 5150 - the model that sparked the PC revolution.*

Tor on the first personal computer

I'm originally from the south of Norway and now based in Oslo, where I split my time between my venture Lingo Labs and Centre for Entrepreneurship at the University of Oslo. An occasional speaker and writer, I've been fortunate enough to be endorsed by Harvard Business School, UC Berkeley, Stanford University, among others, for helping inspire a new generation startup and marketing methodologies. Recently named to Tech.eu's 'Top European entrepreneur blogs', LDRLB's 'Top Professors on Twitter'. Currently working on a new set of tools for imagineering.**

In my workshops and consulting work, I like taking a modular, "Lego-like" approach combining deep research with principles from design thinking, disruptive innovation, jobs-to-be-done, effectuation, lean startup, the business model canvas, blue ocean strategy, and open innovation.

Here's my LinkedIn profile.

Footnotes (I like and probably over do 'em):

I was fortunate enough to be exposed to the world of computers at an early age. In fact, I take great pride in calling myself an early adopter. Everett Rogers' Diffusion of Innovation theory, later popularized by Geoff Moore in Crossing the Chasm, is what first inspired me to take a deep dive into the discipline of entrepreneurship. 

** The word Imagineering, combining "imagination" and "engineering", was popularized by the design and development arm of Walt Disney. According to Wikipedia, however, the term was not coined by Disney but Alcoa, whom around 1940 created an internal "Imagineering" program to promote innovative usage of aluminum.

  1. Hello,

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