Welcome to my home on the web. My name is Tor Grønsund. This is me at 5 years old on pop's IBM 5150 - the model that sparked the PC revolution.*

Tor on the first personal computer

I'm originally from the south of Norway and now based in Oslo, where I split my time between my venture Lingo Labs and Centre for Entrepreneurship at the University of Oslo. I believe in the power of a collaborative, entrepreneurial culture to bring useful solutions to real problems and move ideas forward. This quest has taken me from advising parliament members on social media to co-founding a global open source software startup, from studying the 'startup nation' phenomena in the Middle East to helping lead the path to a new generation entrepreneurial education.

My work on entrepreneurial methods has been adopted by Harvard Business School, UC Berkeley, Stanford University, among others, and used in government and big companies looking to think and act more like startups. In 2013 and 2014 I was fortunate enough to be highlighted by Leader Lab as one of the Top Professors on Twitter (@tor) and by Tech.eu, one of the top European bloggers on entrepreneurship.

In my teaching, workshop and consulting work I like taking a modular, "Lego-like" approach combining action research with principles from design thinking, lean startup, the business model canvas, disruptive innovation, jobs-to-be-done, effectuation, blue ocean strategy, and open innovation.

Here's my LinkedIn profile.

Footnotes (I like and probably over do 'em):

I was fortunate enough to be exposed to the world of computers at an early age. In fact, I take great pride in calling myself an early adopter. Everett Rogers' Diffusion of Innovation theory, later popularized by Geoff Moore in Crossing the Chasm, is what first inspired me to take a deep dive into the discipline of entrepreneurship. 

** The word Imagineering, combining "imagination" and "engineering", was popularized by the design and development arm of Walt Disney. According to Wikipedia, however, the term was not coined by Disney but Alcoa, whom around 1940 created an internal "Imagineering" program to promote innovative usage of aluminum.

  1. Hello,

    Happy new year!

    I’m starting a new, premium wordpress theme site. We have several award-winning designers on our team that have been building themes for the past several months. Some of our designs have been featured by MOJO Themes as well. We’re looking to launch in Feb 2012 with a very generous affiliate program – 40% of sales, or a fixed amount upfront. Would you be interested in promoting our themes?


    • Hi Zee,

      Congratulations with your new WP business. If you could point me to a website, I’d have a look at your themes. Actually, I’m involved with a couple of WordPress ventures and would be happy to see if there’s a match.


Comments are closed.