About

Hi, I’m Tor. Very much like how an architect creates models to plan, design, and communicate the construction of buildings, The Methodologist study models and methods for planning, designing, and communicating strategy and innovation.

So what is a meth·od·ol·o·gist, really? A methodologist is one who studies methodology. A methodology is the system of methods and principles used in a particular discipline.

My discipline happens to be tech entrepreneurship.

“Official” bio

Tor Grønsund is founder of Lingo, a digital agency based in Oslo, Norway, and a lecturer of entrepreneurship at the University of Oslo.

Previously, Tor was one of the first employees and an advisor at Ignitas, an early stage investment company focusing on Internet and online media. He had stints with Schibsted, performing research for M&A in Internet media, and with FAST (acquired by Microsoft), researching how search technology enables new business models for online media companies. While in grad school, Tor ran his own market research practice and co-founded a wireless sharing company.

Recent attributions and references include Stanford University, UC Berkeley, INSEAD, and Wall Street Journal blog among others. Speaking appearances include Startup Week (Pioneers Festival) Vienna, Leancamp Dublin and Berlin, Arctic15 Helsinki, the Norwegian entrepreneurship school, Startupbootcamp, Startup Weekend.

Tor’s LinkedIn profile.

Projects

Forthcoming author of Startup Vikings, a book series that features interviews with leading Nordic entrepreneurs and their lessons learned from building successful tech companies.

Editor of Vevens Gang, a Norwegian blog dedicated to profiling the startup scene in Norway.

Creator of Business Model Press, a tool to design, share, and track business models.

The Lean Startup Business Model Pattern, merging the Lean Startup and the Business model Canvas. The how and what for startups.

Speaking / workshops

In my speaking, consulting, and workshop engagements I like using a modular, “lego-like” approach, combining and distilling Lean Startup, Business Model Canvas, Customer Development, Disruptive Innovation, Open Innovation, Blue Ocean Strategy, and UX into tailored innovation programs.

Through Lingo, I occasionally provide research and advisory for corporations looking to adopt entrepreneurship and corporate innovation programs.