Hi, I’m Tor Grønsund. This is me at 5 years old on an IBM 5150. The first PC.

Tor on the first personal computer

I grew up in an entrepreneurial home in the south of Norway and was fortunate enough to be exposed to the world of computers at an early age.

Caught by the dot-com boom and amazed with how Internet search instantly put the world at my feet, I’d go on to study Information Science–at the intersection of Informatics and Media Science–to learn about how people search, use, and share information.

I never had a big knack for writing code (although I try to keep enough to prototype ideas). Instead, I’d develop a passion for all things tech media and startup innovation – that irresistible feeling of having your finger on the pulse of the world and its next big thing.

While still a grad student I ran my own market research practice, writing reports for management consulting and private equity firms. After a few internships in tech startups, and spending most of my student loans on my own dorm room startup, I had a couple of stints in market research at leading Internet search and media companies. I was then hired as one of the first employees at an Internet investment and advisory company, where I had the opportunity to work with everyone from garage startup founders and executives at global Internet companies to Norway’s current Minister of finance. Essentially, that led me to start my own company.

Today, I’m the director of new media agency Lingo, a lecturer of entrepreneurship at the University of Oslo, and writer cited by Stanford University, UC Berkeley, INSEAD, among others for devising thought leadership in startup innovation and marketing. Common to all is, I spread the knowledge and stories of innovators.

Because I believe innovators who aspire to change the world around them deserve to have their stories told like any other. They deserve a discussion as ambitious as their own endeavors. And their stories, when told, help aspiring entrepreneurs–and intrapreneurs–take action and find inspiration in role models.

So, currently I’m writing the Startup Vikings book. Through interviews with Nordic tech entrepreneurs about their personal stories and secrets to leadership and building products, the book is the closest you come to being a fly on the wall at a startup, and to learn how it’s done the Nordic way.

Right, but what is a meth·od·ol·o·gist?

A methodologist is one who studies methodology. A methodology is the system of methods and principles used in a particular discipline. My discipline happens to be new media innovation. I would love to learn about yours.

Other projects

Creator of Business Model Press, a web tool to design, share, and track business models.

Creator of the first lean startup, customer development, and business model generation merger.

Editor of Vevens Gang, a tech blog dedicated to profiling the tech startup scene in Norway, in Norwegian.

Board member at betaFACTORY, the first tech startup accelerator in Norway.

Curator of the Norwegian Startup List (and Norway editor at Startup Genome).


Zee January 9, 2012 at 9:12 pm


Happy new year!

I’m starting a new, premium wordpress theme site. We have several award-winning designers on our team that have been building themes for the past several months. Some of our designs have been featured by MOJO Themes as well. We’re looking to launch in Feb 2012 with a very generous affiliate program – 40% of sales, or a fixed amount upfront. Would you be interested in promoting our themes?


tor January 9, 2012 at 9:25 pm

Hi Zee,

Congratulations with your new WP business. If you could point me to a website, I’d have a look at your themes. Actually, I’m involved with a couple of WordPress ventures and would be happy to see if there’s a match.


Tarciso November 3, 2012 at 8:40 pm

Sorry, I published in the wrong page. But I think my comment it’s still valid.

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