About

Hello. I'm Tor Grønsund. Welcome to my home on the web.

This is me at 5 years old on pop's IBM 5150 - the model that sparked the PC revolution.*

Tor on the first personal computer

I'm originally from the south of Norway and now based in Oslo, where I split my time between my venture Lingo Labs and Centre for Entrepreneurship at the University of Oslo. An occasional speaker and blogger, I've been fortunate enough to be cited by Harvard Business School, UC Berkeley, Stanford University, among others, for helping inspire a new generation startup methodologies. Most recently named to named to Tech.eu's 'Top European entrepreneur blogs'​, LDRLB's 'Top Professors on Twitter'​, and The Nordic Council of Ministers' vision group on digital innovations.

In my writing, teaching, and workshops I like taking a modular, "Lego-like" approach remixing innovation tools such as design thinking, lean startup, business model canvas, effectuation, disruptive innovation, blue ocean strategy, and open innovation with real world data. I believe, however, that the recent proliferation of startup methodologies is only one of several steps toward truly democratizing entrepreneurship. So I'm currently developing a new set of tools for "imagineering" startup ecosystems and innovation networks.** I will be blogging about this going forward.

FYI, here's my LinkedIn profile.

I was fortunate enough to be exposed to the world of computers at an early age. In fact, I take great pride in calling myself an early adopter. Everett Rogers' Diffusion of Innovations theory, later popularized by Geoff Moore in Crossing the Chasm, is what first inspired me to take a deep dive into the discipline of entrepreneurship. 

** The word Imagineering, combining "imagination" and "engineering", was popularized by the design and development arm of Walt Disney. According to Wikipedia, however, the term was not coined by Disney but Alcoa, whom around 1940 created an internal "Imagineering" program to promote innovative usage of aluminum.

  1. Hello,

    Happy new year!

    I’m starting a new, premium wordpress theme site. We have several award-winning designers on our team that have been building themes for the past several months. Some of our designs have been featured by MOJO Themes as well. We’re looking to launch in Feb 2012 with a very generous affiliate program – 40% of sales, or a fixed amount upfront. Would you be interested in promoting our themes?

    Thanks
    Zee

    • Hi Zee,

      Congratulations with your new WP business. If you could point me to a website, I’d have a look at your themes. Actually, I’m involved with a couple of WordPress ventures and would be happy to see if there’s a match.

      Thanks,
      Tor

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